London - Dubai - USA - KSA -Oman - Bahrain - India - Nigeria - Germany - France


London - Dubai - USA - KSA -Oman - Bahrain - India - Nigeria - Germany - France


London - Dubai - USA - KSA -Oman - Bahrain - India - Nigeria - Germany - France


Want to Master The Art Of Digital Marketing And Boost Your Career ??
London CPD certification + Govt of Dubai + Google USA certification provided
Want to Master The Art Of Digital Marketing And Boost Your Career ??
London CPD certification + Govt of Dubai + Google USA certification provided
A "digital marketing expert certification" from the London Institute of Internet Marketing and Research Studies is an unique qualification for digital enthusiasts or anyone looking to transform their career by enhancing their knowledge of digital marketing. Our courses specialize in creating unique digital strategies and top-class online & offline course modules. We stand out in the fast growing digital marketing industry by providing world class training.

In 2019, over 125 billion AED was spent on online marketing in the UAE alone, with over 700 billion AED being spent on online advertising globally. Digital marketing is one of the world's fastest growing industries and the Middle East is at the forefront of this growth, where the industry is growing at around 30% per annum.

A recent report by eMarketer stated that the total number of internet users globally will soon surpass 3 billion, eventually reaching 62.4% of the world's population. Offline marketing budgets are being slashed in recent years, with more and more being invested in online marketing than ever before. This has created an ever increasing demand for skilled digital marketing professionals.

Our goal is to help you reach your potential, to be at the very top of your profession by mastering digital marketing in fields such as: SEO, SEM, Social Media advertising and Web Analytics.



Modules you will Expertise In
Search Engine Optimization
What is On-Page Optimization?

  • Keyword Research with Google Keyword Planner.
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags
  • Description
  • Country Robots
  • Keywords Author
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Inserting keywords in content}
  • Anchor Text, Link Title
  • Robots.text file creation and use
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  • What is Alexa?
  • Alexa Integration
What is OFF-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Competitor Link analysis
  • Link Analysis and aquisition using Majestic
Search Engine Algorithms
Basics

  • What are Search Engine's Algorithms?
  • How Algorithms Work?
  • Why a Search Engine needs to update its Algorithms?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine penalizes a Website?
Advanced

  • How to optimize your site for Google Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin Algorithm?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?

Google Ads
Taught by Google Employees, Millions of company/individual does Google Ads, but the problem is they don't do in the way Google want you to do. Our google trainers teach you exactly what Google needs
  • Create Google AdWords Pay Per Click Campaign
  • Setting up new Google Account
  • Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
  • Create Ad group
  • Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
  • Setting up and Adjusting the Maximum Bid for the Ad groups.
  • Create Ads
  • Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
  • Analyzing the industry, understanding the end user needs and creating effective Keywords from users' search point.
  • Creating Campaign Level Negative Keywords.
  • Creating Ad group level Negative Keywords.
  • Analyze your Search Engine Marketing Campaign
  • Analyzing your business Goals and Setting up Google Analytics to track user behavior
  • Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources and Goal Conversions.
  • Updating bids at Keywords and Ad groups level based on the performance of the Ads.
  • Decreasing the monthly spending budget for existing PPC campaigns by analyzing and improving the Quality Score Improvements.
  • Suggesting improvements for target page optimization for specific Ad groups
  • Reducing monthly spend by removing irrelevant keywords (irrelevant visitors)
  • Bidding Analysis
  • Improving CTR
  • Improving Average Position
Watch Our Brand Ambassadors !!!
Statistical evidence from 2023 confirms that individuals possessing dual specializations in Digital Marketing and Data Analytics represent a mere 1% of the elite echelon within the marketing domain. Their commanding expertise is reflected in an average annual income ranging between AED 19,500 and AED 28,000 per month, cementing their status as invaluable assets in the industry.
Social Media Marketing
Facebook and Instagram Marketing
  • What does Facebook Marketing Course Dubai teaches you
  • What is Instagram advertisement
  • How Facebook Algorithm works
  • Algorithms
  • Content Marketing
  • Leveraging Facebook Insights for Success
  • Facebook Brand Pages
  • Content Best Practices
  • Facebook Targeting Options
    • Interest-Based Targeting
    • Custom-Based Targeting
    • Re-targeting or Facebook Exchange Understanding
  • Facebook Ad Structure
  • Pixel setup
  • Custom setting
  • Custom audience creation
  • Targeting custom created audience
  • Conversion tracking based on specific post
  • Conversion tracking for the custom audience
  • Leveraging custom tracking method
  • Brand awareness campaign
  • Reach campaign
  • Post engagement campaign
  • Traffic campaign
  • App installs campaign
  • Video views campaign
  • Lead generation campaign
  • Conversion tracking
  • Intelligence campaign for highest result
  • Facebook Intelligence campaign technique for highest conversion.
  • Smart campaign for high result with lowest CPC technique.
  • Branding technique campaign.
  1. LinkedIn Optimization: How to efficiently optimize your LinkedIn profile so you get the maximum benefit out of it.
  2. LinkedIn Change Updates: LinkedIn has changed quite a bit from its early years in terms of both the interface and what it has to offer. You will learn about these changes and how to understand all the new features and effectively use them.
  3. Improving LinkedIn Presence: We will be giving very useful and actionable tips on how to effectively use the platform to network among the right audience, enhance business opportunities and market what you offer, the right way.
  4. Important Etiquettes: There is a list of 'to do's' and more importantly 'don't do's' in the platform that is very important to the success of your profile. These etiquettes will be visited in detail in the course.
  5. Network Building: The course will give direction on how to start building your network and how to find leads and business prospects and connect with them to effectively improve your business chances.
  6. Improve Company Page: The course will shed insights on how to maintain a professional company page on LinkedIn with regards to efficiently using posts to increase user engagement.
  7. LinkedIn Advertising: Using LinkedIn Ads service to improve exposure to a larger audience and generate sales/business leads.
  8. Other Tools: Using all the available tools with the platform to efficiently and effectively boost your online presence and improve your business.
LinkedIn Marketing Course
Snapchat Marketing
  • Build Snap Ad campaigns for your business
  • Build custom and lookalike audiences inside Snapchat
  • Build Snap Ad stories using Snap publisher tool
  • Learn how to get started with Snapchat even if you have never used Snapchat in your life
  • How to leverage the power of Snapchat to build a massive following
  • Learn why now is the time to use Snapchat to build your brand online
  • Learn the little-known method for building Snapchat fans through the use of stories
  • Learn the easy way to get followers, traffic, and sales using the power of contests and promotions
Google Analytics Advanced
  • With almost 80% of organizations using it, Google Analytics has become the preferred solution for measuring the impact of online marketing. Yet, for the most part, Google Analytics is not used to its full potential. Often, this is due to a lack of knowledge or the ability to fully exploit Google Analytics' features.
  • Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions
  • Taking decisions based on Analytics Reporting
  • Defining Business Goals and Objectives
  • Measuring Tools and Methods
  • Measuring your Site's ROI
  • Getting Started with Google Analytics
  • Introduction to Goal Conversion – Tracking the Conversions
  • Tracking Social Media Traffic – Advanced Segmentation
  • Tracking Phone Calls with Google Analytics
  • Integrating your Google AdWords campaigns into Google Analytics
Following this training course, you will be able to:

  • Use the new version of the Google Analytics interface
  • Configure your Google Analytics account correctly
  • Understand the real meaning of Google Analytics terminology
  • Interpret Google Analytics reports and data
  • Set up and measure your website conversion rates
  • Better understand social engagement metrics
  • Understand how people are using or searching within your website
Twitter Marketing
Currently, Twitter has more than 500 millions registered users worldwide. With over 175 million Tweets a day globally, in the last two years Twitter has become a mainstream communications platform and is now considered to be a critical business and social media tool.

  • Setting up your account and strategies around personal and corporate branding
  • Optimize your Twitter profile for business
  • Followers and following – how to find people, best practices in growing your followers
  • Getting to know the lingo and etiquette – @, DM, RT, hashtags
  • Use Twitter for business, marketing, lead generation, PR, and customer service
  • Using search and why it's important for businesses
  • Understanding and measuring your brand presence
  • How to monitor conversations related to your brand(s)
  • Understand Twitter's role in social search
  • Track and analyze your campaigns – Tools to measure and understand your impact within Twitter
Here's a list of benefits that you will get after attending this course:

  • Consider how Twitter can benefit you or your organization
  • Use correct terminology and etiquette when tweeting
  • Assess good and bad practices when using Twitter
  • Monitor buzz and conversations
  • Grow your list of Twitter followers
  • Create a corporate-wide Twitter strategy

Google My Business and Google Re-marketing Course
  • What is Google My Business?
  • How Google My Business help in attracting new customers?
  • How does it help in Local SEO?
  • How to create a Google Profile for your business?
  • How to verify your account instantly without the need of postcard or PO Box number?
  • How to add photos, videos, and more content on your Google Profile?
  • How to auto-generate a website using info from your business profile?
  • How to keep your customers coming back with your regular updates using Posts feature?
  • How to engage your customers online, and build customer loyalty?
  • Learn how customers are interacting with your Business Profile using Insights. How did people find you? Where are they coming from?
  • How to Optimize your Google My Business profile? So, your business stands out, gets more exposure and bring a lot more traffic to your website.
  • How to get more reviews? And how to deal with bad reviews?
  • How to add and manage more locations?
  • How to use Google My Business App for Android and iOS

Google Re-Marketing

  • Ability to setup remarketing/retargeting on Adwords, YouTube, Facebook, AdRoll, PerfectAudience, Google Analytics and Google Tag Manager
  • Start setting up remarketing campaign yourself
  • Ability to measure & report on retargeting/remarketing campaigns
  • Become a consultant on retargeting/remarketing campaign setup and optimization
  • Become an EXPERT in all areas of retargeting/remarketing
  • Ability to optimize and guide others on retargeting/remarketing best practices
WHAT CERTIFICATION YOU ACHIEVE
Highest value certification globally in the field of Digital Marketing.
Government accredited certification from the Ministry of education dubai
Get google certified from USA Directly, Internationally accreditted certification
Get certified from London by London International Studies and Research Center. Global accreditted certification
Highest Rated Digital Marketing Training Course In MENA - #1
How to Enroll
Register Now
Register yourself for the advanced Digital Marketing course by clicking on the button below
Choose your Certifications
We have multiple range of International Certifications, please choose which certifications are you opting for
Onboard Investiment
Once you made your onboard investment payment you shall receive an detailed email regarding the module and onboarding documents
Hurray Get Certified !!!
You shall proceed with the classes and get certified.
HURRAYYY !!!
Why choose London International
Everyone Choose Us
LISRC is the choice of businesses, universities and government bodies across the region.
Real Live Classes
  • Expert instructors in an interactive environment, All our employees are Google Employees and Industry Experts
15+ Years of Experience
Decades of training successful students
Support
Our managers are always ready to answer your questions. You can call us at the weekends and at night.
Flexibility
This method lets us to get success in problems of all levels.
Efficiency
We take care about our clients time. Just call us — and we will help you with all the questions.
What Our Stunning Students Say About Us In
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Still Unsure? Let us help you decide
Tell us what type of guy are you and we shall guide you ahead !!!
I need Advanced Digital Marketing online course along with CPD London Certification



I need Advanced online Digital Marketing course along with CPD London Certification + Government of Dubai accreditted government certificate

I need Advanced online Digital Marketing course along with CPD London Certification + Government of Dubai accredited government certificate + Google USA + London International Certificates
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