Marketing objectives and measurement
Start with the result a campaign is meant to produce. Connect measures to audience behaviour and useful business actions instead of treating every increase in traffic as an improvement.
London International · Digital marketing
Digital marketing & data analytics course
Digital marketing & data analytics course
Understand what works.
Marketing analytics connects campaign activity with evidence for decisions. This LIIMS pathway combines digital marketing strategy, Google Analytics 4 and data visualisation, so you can understand what a report says and what action it supports.
Your starting point
Is this the right course for you?
This route is relevant to marketers and business professionals who need to interpret campaign reports. If your goal is broader business intelligence or a technical data career, compare the dedicated data analytics and AI pathways as well.
Curriculum overview
Skills with a clear purpose.
Google Analytics 4
GA4 is part of the published pathway. Ask which reporting exercises, website measurement concepts and practical account access are included in the current course.
Data visualisation
Explore how to present information so a reader can see the relevant comparison. Clear labels, context and the right chart can make a report more useful than a large collection of disconnected figures.
From a report to a decision
Connect a finding with the next question or action. Reporting should help a team decide what to investigate, improve or test, while recognising where the available data is incomplete.
Published study options
Choose your pathway.
Compare the programme focus below. Each option links to its specialist institute’s published course information.
Digital Marketing & Data Analytics
Connect marketing activity to useful reports, dashboards and decisions.
- Digital marketing strategy
- Google Analytics 4
- Data visualisation
Make an informed choice
Compare the right things.
Marketing analytics or general data analytics?
Choose this pathway for questions about channels, audiences and marketing activity. Compare the wider data analytics route if you need to work across business functions and broader reporting problems.
Clarify the practical setup
Ask whether exercises use a demonstration property, supplied data or your own website. Confirm any permissions, tools and course materials needed so you can participate without exposing private customer information.
Fees & study options
Know what is included.
Ask for the current fee, available study format and next intake for your chosen pathway. Confirm the teaching hours, materials, assessment arrangements and any separate professional-body or tool fees before you enrol.
Share your experience and preferred timetable so the team can help you compare the appropriate options.
Support beyond the classroom
Learn with a next step in mind.
Every enrolled student gets access to Adam, London INTL Intelligence, for career support alongside their course. Support is included across all courses; employment outcomes are not guaranteed.
Ask how career support works →Before you enrol
Your questions, answered.
Is Google Analytics 4 included?
Yes. Google Analytics 4 is listed in the institute’s digital marketing and data analytics pathway, alongside marketing strategy and data visualisation. Request the current syllabus for the detailed lesson plan.
Is this the same as an advanced data science course?
No. Marketing analytics applies reporting and analysis to marketing decisions. Advanced data science studies a different technical scope, such as forecasting, model operations and explainability.
Where can I find fees and the next analytics course dates?
Request the current timetable and quote for Digital Marketing & Data Analytics. Ask about class format, practical exercises, materials and any separate tool or assessment costs.
Explore related subjects
See the connections.
Explore all published courses or learn about London International and its specialist institutes. The links above identify the institute sources for this overview. Current fees, eligibility and intake availability should be confirmed with the course team.