Audience and objectives
Define who a campaign is for and what would make it useful to them. A campaign aimed at enquiries requires different messages and measures from one intended to introduce a new brand.
London International · Digital marketing
Social media marketing course
Social media marketing course
Turn content into a plan.
Social media marketing connects an audience, a content plan and a business objective. This LIIMS study pathway covers content planning, social advertising and campaign measurement, helping you compare platforms by the people you want to reach and the action you want them to take.
Your starting point
Is this the right course for you?
This pathway suits marketers, business owners and professionals responsible for a brand’s social presence. It is useful when you need a coordinated approach to publishing and campaigns rather than learning one advertising interface in isolation.
Curriculum overview
Skills with a clear purpose.
Content planning
Connect topics, formats and publishing decisions to your audience. The published course covers content strategy so you can approach social activity as a consistent programme of work.
Social advertising
Explore how paid campaigns support your content and business objectives. Compare this broader route with the dedicated Facebook and Instagram pathway if Meta advertising is your immediate priority.
Campaign measurement
Look beyond activity counts to the purpose of the campaign. Ask how the current course approaches reporting, audience response and the link between social activity and website enquiries.
Published study options
Choose your pathway.
Compare the programme focus below. Each option links to its specialist institute’s published course information.
Social Media Marketing
Plan content and campaigns across major social platforms, with clear audiences and objectives.
- Content planning
- Social advertising
- Campaign measurement
Make an informed choice
Compare the right things.
Broad social strategy or one platform?
A social media course gives you a wider planning framework. A focused Meta or LinkedIn course may fit better if your role is tied to one platform and you already understand the wider marketing plan.
Content responsibilities or paid campaigns?
Tell the team whether you write content, manage a business account, approve creative work or run advertising. This helps you assess how the programme matches the tasks you need to handle.
Fees & study options
Know what is included.
Ask for the current fee, available study format and next intake for your chosen pathway. Confirm the teaching hours, materials, assessment arrangements and any separate professional-body or tool fees before you enrol.
Share your experience and preferred timetable so the team can help you compare the appropriate options.
Support beyond the classroom
Learn with a next step in mind.
Every enrolled student gets access to Adam, London INTL Intelligence, for career support alongside their course. Support is included across all courses; employment outcomes are not guaranteed.
Ask how career support works →Before you enrol
Your questions, answered.
How is social media marketing different from digital marketing?
Social media marketing focuses on social audiences, content and advertising. Digital marketing also covers search, website content, paid search and analytics. The right starting point depends on the channels you need to manage.
Is there a dedicated Facebook and Instagram course?
Yes. The institute publishes a separate Facebook and Instagram marketing pathway focused on Ads Manager, audience targeting and campaign optimisation. Compare it with this broader social media option.
Can I request online social media training?
Ask the course team for the current online and classroom study options, including live session dates, course inclusions and the total fee. Availability depends on the intake.
Explore related subjects
See the connections.
Explore all published courses or learn about London International and its specialist institutes. The links above identify the institute sources for this overview. Current fees, eligibility and intake availability should be confirmed with the course team.