Ads Manager foundations
Understand the role of Ads Manager in planning and managing paid campaigns. Ask the team which practical exercises and current account features are covered in the next intake.
London International · Digital marketing
Facebook & Instagram marketing course
Facebook & Instagram marketing course
Build a better campaign.
Facebook and Instagram advertising requires a clear objective, relevant creative and an audience strategy. This LIIMS pathway focuses on using Ads Manager, choosing audiences and improving campaigns around the result a business actually needs.
Your starting point
Is this the right course for you?
This specialist route is relevant to marketers and business owners who want to work with Meta advertising. If your priority is organic content across several platforms, compare the social media course before choosing this more advertising-focused option.
Curriculum overview
Skills with a clear purpose.
Audience targeting
Connect an audience choice to the campaign objective and customer journey. A useful audience plan begins with who needs the offer and why it is relevant to them.
Creative and campaign decisions
Think about the relationship between the advert, its message and the destination page. A strong campaign needs a clear next step after someone clicks.
Optimisation and measurement
The published pathway includes campaign optimisation. Discuss which reports and practical review activities will help you make decisions about creative, targeting and campaign performance.
Published study options
Choose your pathway.
Compare the programme focus below. Each option links to its specialist institute’s published course information.
Facebook & Instagram Marketing
Build and optimise Meta advertising campaigns around your audience and business goals.
- Ads Manager
- Audience targeting
- Campaign optimisation
Make an informed choice
Compare the right things.
Meta advertising or social media strategy?
Choose this route when Facebook and Instagram advertising are central to your work. Compare social media training when you need a broader content and channel strategy.
Training fee and advertising budget are different
Ask whether practical exercises use demonstrations, a training account or your own account. Confirm any separate advertising spend before committing funds to a live campaign.
Fees & study options
Know what is included.
Ask for the current fee, available study format and next intake for your chosen pathway. Confirm the teaching hours, materials, assessment arrangements and any separate professional-body or tool fees before you enrol.
Share your experience and preferred timetable so the team can help you compare the appropriate options.
Support beyond the classroom
Learn with a next step in mind.
Every enrolled student gets access to Adam, London INTL Intelligence, for career support alongside their course. Support is included across all courses; employment outcomes are not guaranteed.
Ask how career support works →Before you enrol
Your questions, answered.
Does the course cover both Facebook and Instagram?
The institute publishes this pathway as Facebook and Instagram marketing, with Ads Manager, audience targeting and campaign optimisation among its focus areas. Confirm the current practical lesson plan before booking.
Does course completion guarantee sales or a return on advertising spend?
No. Advertising outcomes depend on the offer, audience, budget, creative, website and other factors. Training supports better campaign decisions; it does not guarantee sales or profit.
How do I find the next Meta advertising course intake?
Send a course enquiry and ask for fees, dates, format and prerequisites. Include whether you already manage an advertising account so the team can discuss the appropriate starting point.
Explore related subjects
See the connections.
Explore all published courses or learn about London International and its specialist institutes. The links above identify the institute sources for this overview. Current fees, eligibility and intake availability should be confirmed with the course team.