Build digital marketing skills you can put to work.
Practitioner-led SEO, Google & Meta Ads, social, content and analytics — for marketing teams and professionals, delivered on-site, online or blended in English & Arabic.
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Download course guide (PDF) →A complete digital-marketing curriculum
Six core disciplines, weighted to your team's objectives — every module is hands-on, using your own brand, campaigns and accounts wherever possible.
Get free guideSearch Engine Optimization
On-page and off-page optimisation, technical SEO, local SEO and keyword research with Google Keyword Planner — plus backlinks, search-engine algorithms, penalties and recoveries.
Google Ads & PPC
Search Engine Marketing campaign builds, ad groups and keyword bidding, Quality Score improvement, remarketing and retargeting — managing budget against measurable conversions.
Meta & Social Advertising
Social Media Marketing across Meta, Instagram and LinkedIn — audience creation, brand-awareness and lead-generation campaigns, and conversion tracking for custom audiences.
Content Marketing
SEO-friendly content writing and content strategy that earns rankings and engagement — from editorial planning to publishing across owned channels.
Google Analytics & Tag Manager
Configuring Google Analytics and Google Tag Manager correctly, conversion tracking, reading reports and data, and using analytics to track user behaviour — to its full potential.
Local SEO & Lead Generation
Google Business Profile optimisation, local search visibility and lead-generation campaigns that turn search and social attention into enquiries and sales.
Built for teams and individuals
Whether you are bringing marketing in-house across a department or sharpening your own skills, the programme adapts to your starting point.
01Corporate & marketing teams
For marketing, communications and growth functions that want to run SEO and paid media in-house rather than rely solely on agencies. We train your cohort on your own brand, accounts and KPIs, then hand over working playbooks — so the capability stays with your people.
02Professionals & business owners
For marketers advancing their careers, founders and SME owners marketing their own business, and sales or content staff who need practical, current skills. You leave able to plan, run and measure campaigns end to end — not just describe them.
Where your people are, in their language
We scope your objectives, shape the curriculum to your sector and level, and deliver in the format that suits your team. Sessions are run by practising marketers — not slide-readers — and built around live work, not theory.
On-site
At your premises across the UAE, KSA or UK — for full cohorts.
Live online
Instructor-led virtual sessions for distributed or regional teams.
Blended
Workshops plus guided practice on your own campaigns.
English & Arabic
Bilingual delivery with materials in either language.
Scope & design
We map your objectives and weight the curriculum to your sector and level.
Deliver, hands-on
Practitioner-led sessions on your own work, on-site, live online or blended.
Assess & certify
Assessment, certificates and an outcome report for corporate clients.
Recognised delivery, credible outcomes
Our training is KHDA-approved and CPD-UK aligned, delivered by an institution with offices in Dubai, Abu Dhabi, London and Riyadh and a track record across professional disciplines — sister academies cmacourse.ae and accacourse.ae sit within the same group. Participants who complete the programme and pass the assessment receive a certificate of completion.
Online & regional editions
Digital marketing training FAQ
Who is the digital marketing training for?
It is designed for corporate marketing and communications teams who need to bring performance marketing in-house, and for individual professionals — marketers, business owners, sales and content staff — who want a structured, practitioner-led grounding in SEO, paid media, social and analytics. No prior technical background is required.
What topics does the programme cover?
The curriculum spans on-page, off-page, technical and local SEO with keyword research and backlinks; Google Ads and PPC including bidding, Quality Score and remarketing; Meta and social advertising across Instagram and LinkedIn; SEO-friendly content marketing; and measurement with Google Analytics and Google Tag Manager, including conversion tracking. Modules are weighted to your team's objectives.
How is the training delivered, and in which languages?
We deliver on-site at your premises, live online, or blended — in English or Arabic. Corporate cohorts are scheduled around your team's availability, and sessions are hands-on, using your own brand, campaigns and accounts wherever possible.
Is the training accredited and is a certificate issued?
Yes. Our delivery is KHDA-approved and CPD-UK aligned. Participants who complete the programme and pass the assessment receive a certificate of completion, and corporate clients receive an outcome report.
Can the curriculum be customised for our company?
Yes — for enterprise engagements we scope your objectives, sector and team level, then tailor the curriculum and emphasis accordingly. We can focus a cohort on paid media, on organic and SEO, on analytics, or run the full programme end to end.
Learn with a next step in mind.
Every enrolled student gets access to Adam, London INTL Intelligence, for career support alongside their course. Support is included across all courses; employment outcomes are not guaranteed.
Ask how career support works →Bring digital marketing in-house
Explore the free course guide, or ask our team about fees, upcoming dates and the study option that fits your goals.
Go deeper where it matters to you.
Compare the complete programme above with a focused pathway from our digital marketing institute.